Business Coaching & Business Mentoring

Business Coaching is the process used by a business coach to take a business from where it is now to where the business owner wants it to be. It’s about educating the business owners and executives on how to think strategically, manage customer complaints, and implement sales techniques. A business coach at Adrayay works with the business owner in terms of day-to-day operations.

Business Mentoring is the process used by a business mentor at Adrayay to guide the professional and personal development of the business owner. While business coaching is more structured and formal for a short period of time, business mentoring is focused on creating informal association with the business owner in a long-term process based on mutual trust and respect. A business mentor focuses on advising while a business coach assists the business owners in goal planning and keep them accountable so that they achieve success.